I first worked at McCann Erickson in Toronto as a copywriter on the Coca-Cola account. After the success of my little contest commercial for Coca Cola starring Tim Conway, the door to New York opened for me and I worked in New York at the McCann Erickson office (pictured left) in their Lexington Avenue offices under Creative Director Bill Backer.

Bill asked me to write a jingle. I wrote the lyrics “It Oughta Sell A Million for a Coca Cola jingle that later became a song (below). Unfortunately, I was a junior copywriter, so when the song took off, I found that my boss, Bill Backer, had taken credit for the lyrics and well, there was no arguing that back then.